ABOUT LIZ
I'm a solo business owner who figured out the systems - and now I teach them.
I've been running my own business for years. I know what it's like to be the only person responsible for everything, and to feel like you're always one busy week away from things falling apart.
The systems I teach are the ones I actually use. Nothing theoretical. All of it tested in a real business where the stakes are real.
HOW I GOT HERE
I was doing everything manually - and it was working, barely.
For a long time I thought the answer was just working harder or being more organised. I had lists everywhere. I had sticky notes. I had a colour-coded spreadsheet that made perfect sense to me and nobody else.
The business was running, but only because I was holding it together. Every morning I'd open my laptop and spend the first 45 minutes figuring out where I was up to. Every piece of content required me to track down information from three different places. Every time I took a day off, something slipped.
It wasn't a work ethic problem. The problem was that I hadn't built systems - I'd just built habits that depended entirely on me being on top of things every single day.
I started using Airtable to build a proper business hub. Then I figured out how to connect it to Claude AI so I had an assistant that actually knew what was happening in my business. Then I set up Systeme so my products could sell without me babysitting every transaction.
It didn't happen overnight. But once I had the right setup, the business started working differently. I'd open my laptop, type "morning", and have a full brief in two minutes. Content was planned. Emails were going out on schedule. Products were selling while I was at school pickup.
I started sharing what I'd built, and people kept asking me to teach them how to do the same. That's where SOS came from. I didn't plan to become a systems teacher - but here we are.
HOW I THINK ABOUT BUSINESS
Things I actually believe
These show up in everything I teach. If you disagree with most of them, I'm probably not the right fit. If they resonate, you'll enjoy working with me.
Systems beat willpower
If your business only works when you're motivated and on top of everything, it's not really a business yet. Good systems run whether you're at your best or not.
You don't need to be everywhere
Three tools set up properly beat ten tools set up badly every time. Focus on the ones that matter and actually learn them.
AI is genuinely useful right now
Not in a hype way. In a "I type one word and get a useful morning brief" way. The people who figure this out early will be running circles around the ones who don't.
Marketing should feel helpful
I don't do urgency tactics, fake scarcity, or pressure-based selling. If what I offer is useful, the right people will find it. That's the kind of business I want to run.
WORK WITH ME
Here's how I can actually help you
Everything I offer is built around one goal: helping solo business owners set up systems they can actually maintain without needing a team.
MEMBERSHIP
JOIN SOS - SOLO OPERATOR SYSTEM MEMBERSHIP
A monthly membership where we build your systems together, live. Two calls a month, a growing training library, and a community of people doing the same thing.
$49/MONTH
STARTER KIT
GET A MORNING BRIEF SET UP IN MINUTES
Set up your morning brief in Claude Cowork and follow the 30-day plan to start handing tasks over to AI.
$17 ONE-TIME
AUDIT
ANALYSE YOUR BUSINESS WORKFLOWS IN 5 MINS
A 5-minute audit that maps your workflows against the tasks AI can take off your plate - and gives you a prioritised list to action.
FREE
A BIT MORE ABOUT ME
The stuff that doesn't fit anywhere else
I work best in the morning with coffee.
By 3pm I'm better off doing admin than anything that requires actual thinking.
I'm an AFL & Rugby fan, which means at least half the year I'm emotionally invested in something completely outside my control. Good systems training, honestly.
I've been building on Airtable long enough that I'm genuinely excited when they ship a new feature. My friends don't always share this enthusiasm.
I'm based in Australia. So if you're wondering why everything is timestamped at odd hours - that's why.
The thing I'm most proud of building: a business that keeps moving even on the days I don't have the capacity to give it everything. That took a while. The systems helped.
Disclaimer:
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