Solo Operator System — Free Tool

Build Your
Voice Bank

Answer 9 questions and get a ready-to-use brand voice profile — built from how you actually think, write, and sound. Then paste it straight into Airtable.

Question 1 of 9

How would your best client describe working with you?

Think about the words they'd use in a review or recommendation — not the words you wish they'd use.

Question 2 of 9

What's a phrase you find yourself saying or writing all the time?

The things that just come out naturally — in emails, DMs, conversations. "Here's the thing…", "The reality is…" — that kind of thing.

Question 3 of 9

Describe your tone using three words.

Pick from the list or type your own. Choose up to three.

Warm Direct Calm Encouraging Honest Grounded Energetic Expert Conversational Practical Playful No-nonsense Thoughtful Nurturing Confident Observant

Or add your own:

Question 4 of 9

What words or phrases do you never want used to describe your brand?

The things that make you cringe when you see them — in marketing copy or anywhere else.

Question 5 of 9

Share a piece of content you wrote that felt most like you.

Paste a paragraph from an email, caption, blog post, or DM that you read back and thought "yes, that's me."

Question 6 of 9

How do you write? Describe your actual style.

Sentence length, formality level, use of stories vs straight observations. Think about what makes your writing feel like yours.

Question 7 of 9

How do you approach selling and CTAs?

Pick the statement that feels most true.

I sell by showing results and letting people decide — no pressure I make an offer clearly and directly, then move on I build up slowly — educate first, sell later I use stories and context to lead people to the decision I prefer soft CTAs — invite rather than push

Question 8 of 9

What beliefs do you hold about your industry that most people don't say out loud?

What do you think is actually true about your niche or space — even if it's a bit contrarian or unpopular?

Question 9 of 9

What's your name and what do you do?

Just a sentence — this personalises your voice profile.

Your Brand Voice Profile

Your Voice, Defined.

Copy this into your Airtable Voice Bank. Each section maps directly to a field — paste it in and Claude will read it before generating any content for you.

Airtable field: Voice Description

Voice Description

Airtable field: How I write

How You Write

Airtable field: Phrases I naturally use

Phrases You Naturally Use

Airtable field: Language to avoid

Language to Avoid

Airtable field: Sales & CTA Rules

Sales & CTA Rules

Airtable field: Beliefs about Marketing

Beliefs About Marketing

How to use this: Open your Voice Bank table in Airtable, create a new record (or update your existing one), and paste each section into the matching field. Claude reads all six fields before generating any content — the more specific you are here, the more your content sounds like you.
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