Stop planning your launches in your head and start running them from one organised Airtable system
PLAN EVERY FUNNEL. RUN EVERY LAUNCH. REVIEW WHAT ACTUALLY WORKED.
Every product launch starts with a plan. But most of the time that plan lives across a doc, a notes app, and whatever you can remember. When the launch is over, the lessons disappear with it - and the next launch starts from scratch.
Funnels, Sales & Launch OS is a done-for-you Airtable system that gives online business owners one place to plan every funnel, run every launch, and review what actually worked.
If this feels familiar
Running a launch shouldn't mean holding the whole plan in your head.
But right now you might have:
No clear record of which funnel steps are live and which are still in draft
A post-launch debrief that never happened because you moved straight to the next thing
No way to compare this launch to the last one
Funnel conversion data you're not tracking because there's nowhere to put it
This isn't disorganisation. It's what happens when you're building a business without a launch system.
Funnels, Sales & Launch OS gives you one place to plan, build, and review every launch.
What Funnels, Sales & Launch OS actually is
This is not just a pretty Airtable template.
It's a fully built launch and funnel management system that:
Maps every step of your funnel with status tracking from draft to live
Gives each launch its own record with target, results, and review
Tracks your lead magnets with opt-in URLs and subscriber counts
Shows conversion rates at each funnel step so you can see where people drop off
Stores post-launch reviews so every launch makes the next one smarter
Manages your email sequences linked directly to your products and lead magnets
Stores your brand voice so the included Claude skill writes copy that sounds like you
You set it up once. Then you plan every launch from it.
Is this right for you?
Funnels, Sales & Launch OS works
best if you:
Sell digital products or services online
Run launches or want to start running them more systematically
Want to track funnel performance and improve conversion over time
Use Airtable as part of your business stack
Want post-launch reviews that actually happen and get stored somewhere useful
This is not for you if you:
Don't sell products or run any kind of funnel
Are not willing to spend time doing initial setup
Want a tool that posts to social media or sends emails automatically
A note about the tools
Funnels, Sales & Launch OS is an Airtable system.
You need an Airtable account - the free plan is fine for this product. No Make, no Zapier, no Systeme.io account required. This is a planning and tracking system, not an automation tool.
If you use Claude.ai Pro, the included write-sales-page-copy skill can write your sales page copy directly from your product details and save it back to Airtable.
About setup
Getting Funnels, Sales & Launch OS set up takes less than one focused hour.
Airtable Base + three copy-paste Claude prompts so you can use the system with AI from day one - planning your launch, writing your sales page copy, and running your post-launch review.
A step-by-step setup guide walks you through:
- Copying the base to your Airtable account
- Adding your first product and creating your first Launch Log record
- Mapping your funnel steps
- Adding your lead magnets
- Linking everything together
What's inside
When you purchase Funnels, Sales & Launch OS, you get:
Launch Log
One record per launch or evergreen funnel. Set your revenue target before you launch. Fill in your results after. Track what worked, what you'd change, and link to the funnel steps and email sequence you used. Over time this becomes your most valuable planning asset.
Funnel Steps
Map every step of your funnel - lead magnet opt-in, delivery email, nurture sequence, sales page, checkout, upsell, post-purchase. Set each step to Draft or Live and track the URL and conversion rate. Use it as a build checklist before launch and a performance tracker after.
Lead Magnets
One record per freebie. Store the opt-in URL, thank you URL, and subscriber count. Link to the product it leads into and the email sequence it triggers. See exactly which freebies are growing your list and which aren't.
Product Links
Everything connects back to your Products table. See total revenue per product, all associated funnel steps, and every launch result - all from the product record.
Over time, your Launch Log becomes your most valuable planning asset.
Pricing
Funnels, Sales & Launch OS - $67 USD
Includes the Airtable base and the write-sales-page-copy Claude skill.
Immediate access after purchase.
Yours to keep, use, and customise.
Your questions, answered!
No. The free Airtable plan is sufficient to run this system.
No. This is a planning and tracking system - it doesn't send emails or post pages automatically. It's the system you use to plan what to build, track what's live, and review what worked.
Yes. Create a Launch Log record with Type set to Evergreen and track your funnel steps and conversion rates on an ongoing basis.
It's a Claude AI skill included with this product. Tell Claude to write your sales page copy and it reads your product details and brand voice from Airtable - then writes the full sales page and saves it back to your Products table. Requires a Claude Pro account ($20/month).
No - the base works fully without it. Claude Pro is only needed for the write-sales-page-copy skill. Without it you'd write your sales page copy manually.
Absolutely. You can add fields, create new views, and adapt any part of the system to suit how you work.
The system is built for this. Create a Launch Log record for each product launch or evergreen funnel. All funnel steps link back to the relevant product so you can see every funnel at a glance.
Your next launch doesn't have to start from scratch. Every product you sell deserves a plan that's documented, a funnel that's tracked, and a review that actually happens.
If you're ready to stop holding your launch plan in your head and start running it from one clean, organised system - this is it.