Stop losing content ideas in a notes app

and start running your entire content operation from one organised Airtable system

ONE PLACE FOR EVERY CONTENT IDEA, DRAFT, AND PUBLISHED PIECE

You have content ideas. You probably have a notes app full of them. Maybe a Google Doc, a Notion page, a voice memo from three weeks ago you still haven't typed up. The ideas exist. What's missing is a system that turns them into published content - consistently, week after week.

Content System Starter is a done-for-you Airtable base that gives you one organised home for every content idea, blog post, email, YouTube video, and social post you create. From idea to published, everything lives in one place - connected, trackable, and ready to work from.

If this feels familiar

Managing content shouldn't feel like constantly starting from scratch.

But right now you might have:

Blog ideas in one place, email drafts in another, social posts nowhere

No clear picture of what's ready to publish and what's still a draft

The same content sitting unfinished across multiple tools

No connection between your content and the products you're trying to sell

Weeks where nothing goes out because there's no system telling you what's next

This isn't a you problem. It's a systems problem.

What Content System Starter actually is

This is not just a pretty Airtable template.

It's a fully built content system that:

  • Captures every content idea with angle, audience, keyword, and status

  • Tracks blog posts, emails, YouTube videos, and social posts in connected tables

  • Shows exactly what's in draft, what's ready, and what's published

  • Links content to products it promotes so every piece has a purpose

  • Gives a weekly planning view so Monday mornings have a clear starting point

You set it up once.

Then you run your content

from it every day.

Is this right for you?

Content System Starter works best if you:

  • Create content across blog, email, video, and social

  • Want one place to capture, organise, and track all your content

  • Want to connect your content to the products you're promoting

  • Use Airtable (or are open to learning it)

  • Want a repeatable weekly content process

This is not for you if you:

  • Only create one type of content and your current system works fine

  • Not willing to do the initial setup to get the system running

  • Don't use Airtable and aren't willing to try it

About setup

Getting Content System Starter set up takes around one to two focused hours.

A step-by-step setup guide walks you through copying the base to your Airtable account, adding your first content ideas to the Content Hub, setting up your weekly planning view, and linking your first piece of content to a product.

Content System Starter requires an Airtable account. The free Airtable plan is sufficient to run this system. No Make, no Zapier, no other tools required.

If you use Claude.ai Pro, the included generate-content skill reads from your Content Hub and writes your blog post, email, YouTube script, and social captions in one run - so you are never starting from a blank page.

What's inside

When you purchase Content System Starter, you get:

  • Content Hub - Your content idea library. One record per topic, with angle, target audience, keyword, planned publish week, and linked product. Filter by status to see what is ready to write.

  • Blog Posts - One record per post. Title, content, SEO fields, publish date, URL, and status. Includes Canva image field, Google Console indexed checkbox, and affiliate links tracking. Links back to the Content Hub idea it came from.

  • Emails - One record per email. Subject line, body, preview text, CTA, send date, and sequence position. Linked to the product it promotes. Filter by Draft or Scheduled to see what needs actioning.

  • YouTube Videos - One record per video. Title, script, transcript, publish date, URL, and status. Links to the Content Hub idea and any related blog posts so your YouTube and blog content stay connected.

  • Social Posts - One record per post. Caption, platform, scheduled date, and carousel file links. Filter by status to see what is ready to schedule. Every post is connected to the content calendar so you can see your full week at a glance.

Pricing

Content System Starter - $147 USD

Immediate access after purchase.

Yours to keep, use, and customise.

Your questions, answered!

Do I need a paid Airtable account?

No. The free Airtable plan is sufficient to run this system.

Does this replace my email platform or social scheduler?

No. Content System Starter is a planning and tracking system - it doesn't send emails or post to social automatically. It's where you plan what to create, track what's in progress, and know what's ready to go. You still use Systeme, Buffer, or whatever platform you already use to publish.

Can I use this for just one content type?

Yes. If you only create blog posts and emails right now, just use those tables. The other tables are there when you're ready for them.

Can I customise the categories and fields?

Absolutely. All single-select and multi-select fields are fully editable. Add, rename, or remove any option to match how your business works.

Does this connect to the other OS products?

Yes - or it will. Content System Starter is designed to link to your Products table so every piece of content connects to the offer it supports. If you also have Funnels, Sales and Launch OS or CEO Control Centre, the tables are built to connect.

You have ideas. You have products. What you need is a system that connects them and keeps content moving every week. If you're ready to stop losing ideas in a notes app and start running your content from one clean, organised system - this is it.